Franchise blog

Corporate identity is the way in which a corporation presents itself and wants to be perceived by its consumer-users.

Branding constitutes part of the marketing strategy for the promotion of a company.

Architecture now constitutes a marketing instrument having as its aim the reinforcement or the creation of a recognizable identity. Architectural composition is called upon to transfer the philosophy of a brand to a space.

Designing learning spaces is a specialized practice of architecture and interior design which is centered on designing spaces combining elements of interior décor, ergonomics, graphic design, and advertising. Through branding, learning spaces constitute the primary means of expressing the identity of the business. Through spatial composition and configuration, the architect expresses the notions, the ideas, the culture, the philosophy and values of the company, translating corporate identity into spatial structures.

The GRAPSA Educational Group has built a strong recognizable corporate identity in the Greek market combining all modern marketing methods. Their learning spaces constitute a means of expressing a successful track record.

The architectural planning of the GRAPSA centers  is the result of exhaustive studying so that the configuration of each space combines all the elements that define their corporate identity but at the same time adapts to the particular needs of the franchisee.

In addition, as clients want to see cohesion and authenticity in services and products, uniformity and consistency in design reinforce brand recognition adding a further advantage to customer loyalty.

Knowledge and experience in the designing of learning spaces which are worthy of representing the corporate identity of the GRAPSA Group are part of the know-how from which franchisees can benefit, ensuring a successful path forward.