Franchise blog

The new era in the field of education has been impacted by the health crisis, accelerating the invasion of technology and bringing online courses dynamically into the spotlight. That is one fact.

The other fact, which I have observed, is that despite the big financial-debt crisis and the pandemic, expenditure on education as a percentage of GDP has not changed, confirming that education constitute a strong pillar of choice for consumers-users.

At the retail level, and specifically regarding foreign-language learning centers that lead to the acquisition of certificates, the influence of marketing centers on the following points: 

The recent energy crisis may have dramatically altered the operating costs of restaurant and café establishments, but it conferred a strong advantage on educational retail outlets. In this context, it favors those entrepreneurs who opt for the franchising system to enter the world of entrepreneurship.

Also, the non-existence of stock which, as is well known, constitutes a burden for retail businesses exacerbating their daily commercial instability and their actually existing cash-flow difficulties due to insufficient funding, is another additional beneficial element for a retail network in education.

The growing trend for a second foreign language, Greece being a top tourism industry of Europe, and market globalization sustain interest in the sales volumes of foreign-language learning centers at high levels. This results in offsetting the anticipated suppression of prices which, due to the multiple financial crises, remains highly relevant.  

The state of education (today), especially regarding foreign-languages through foreign-language learning centers, constitutes a good basis from which to conduct effective marketing, which will be targeted at the image of the quality of the education provided, at drawing new students and at the broadening of perspective though the new forms of education which technology and the environment in general promote.

Marketing is most effective when the line of products it is applied to remains appealing over time and as it seems, education is!